Hi, I’m Damaris. I’m a journalist turned analyst turned learning professional.
I’m a proud member of the training team at dbt Labs.
I’m based in Fort Lauderdale, with roots in California and New York. My background across journalism, analytics, and learning shapes how I approach complex ideas, collaboration, and practical problem-solving.
I love interviewing experts, connecting knowledge to business goals, and turning what I learn into practical experiences that help professionals upskill quickly.
Web Analytics Trainer
I developed training and education materials to increase customer adoption of analytics platforms like Google Analytics 360, Google Cloud, and the Google Marketing Platform. I led professional development workshops for companies like Fitbit, Papa John’s and Broadcom, analyzing needs and client objectives to create comprehensive, instructional materials and customized, instructor-led workshops.
Instructional Designer
As an e-learning designer, I used multiple delivery modalities to leverage in-house content, create new content, and curate existing content for three, 10-week, online courses. I’ve collaborated with subject matter experts to create storyboards, audio/video scripts, job aids/infographics, scenarios, assignments, playbooks, and learning assessments using sound instructional theory.
Virtual Classroom Facilitator
As a virtual classroom facilitator, I served as an instructor and online learning course mentor for a 10-week digital marketing course. I facilitated live, weekly sessions delivered through 16 university partners. I improved learner engagement through purposeful facilitation using tools like Slack and Zoom. I ensured learning transfer by designing live activities, interactive playbooks, and breakout sessions.
Welcome to my virtual class.
Here I am teaching module six of a 10-week, 10 module digital marketing course. I developed the course, designed the learning experience, and taught two of the modules. I collaborated with several other digital marketing subject matter experts. This was a lot of work but it was a blast!
